AI Reputation Management
Managing AI’s impact on your organisation goes beyond optimising and securing internal systems and processes - it also involves managing how external AI applications represent your business and brand. Tyde.AI is among the first consultancies to address AI reputation management directly, helping brands teach AI chatbots their unique brand story and core values.
Why should you take action now?
Your audience is using AI to learn about you
According to Similar Webs, ChatGPT, a leading Generative AI chatbot application free to use globally, had 3.7 billion visitors in October 2024, with this figure set to increase. This made the application the world’s 8th most visited website. This tells us more online users are going to AI applications to get their information, meaning you need to be active there too.
Traditional SEO isn’t enough
Generative AI chatbots like ChatGPT and Gemini generate responses using a mix of information from the internet and their training data. However, optimising your presence in search engines doesn’t guarantee that AI chatbots will represent your business accurately to your audience. Tyde.AI uses a proprietary methodology that combines SEO and AI engineering tactics to increase the likelihood your brand's message is correctly conveyed.
If you do nothing, AI can damage your brand
Imagine neglecting your company’s social media account - never posting or engaging. You’d create a void, which your audience would fill with their own narrative. AI chatbots work in a similar way. Without a strategy to ensure AI accurately understands your brand story, it will generate responses based on whatever sources it deems relevant to the user's questions, potentially damaging your brand's reputation.